Elvira Returns (and Why It's Good for Feminism)

I've always loved Elvira, so the news of her return recently posted to CHUD.com is welcome. As a child of the 80s, I'm nostalgic for her knee-slapping humor and sassy puns. (I also love her appearance as a biker in, "Pee Wee's Big Adventure".) 

Read the article here to get all the details of Elvira's return.

I grew up watching Sammy Terry, so this is a welcome blast from the past to the days of local horror hosts. Mistresses of the macabre were a regular feature in my house growing up, so my nostalgia gives me a stake here.

I typically argue that Elvira, Morticia Addams, and Lilly Munster are great feminist figureheads. Yes, they were all well-endowed and sometimes hilariously proportioned. Take for example the original figure from which all the aforementioned gothic ladies spring, Vampira. Her waist was cinched uncomfortably small. It's all part of the Victorian aesthetic we'll talk about it in a minute.

But they all portray strength. You may even notice that Elvira herself is always making jokes about being a black widow type. Well, this is all part of the cultural backlash that identified with Victorian Gothic (famously an unhinged time in history behind all the buttoned-up facades) and likely sprang out of the female-stifling fifties, where most women were told to get back in the kitchen and stay there. (After WWII, when they so famously stepped up to fill the roles left vacant by men who enlisted in the military. And I'm no man-hater either. Hooray men! Yay soldiering!)

Elvira and her ilk were turning a cultural stereotype on it's head. They were taking the tragic femme fatale figure and moving her toward power and victory.

Whereas beautiful blondes like Marilyn Monroe met tragic ends after a lifetime of abuse, these women were saying, "Yes, I'm gorgeous and I'm dangerous to you!" Not the other way around that so many pin-ups had to live with throughout the "glamour" years of Hollywood. (Though some will argue, those years have never ended, and they may be right. Fame is often deadly in one way or another.)

So we can see, academically speaking, how feminism can spring from forms that may at first glance appear to be solely for the male gaze. Many would argue the simple display of skin and insinuation of allure that these women present are degrading, because they are such caricatures of femininity. I would disagree. It's not attractiveness or femininity that are innately offensive, it's those two qualities when they are ONLY for the benefit of men that becomes offensive, in my opinion.

Wait a minute, am I lecturing? Oh boy...forgive me, you can tell that school is about to start and I'll be back to teaching...

I have a picture somewhere of Mom and I dressed as Elvira and Morticia for Halloween one year, I'll have to dig that up. Until then, enjoy Elvira's cameo...

(Also, if you enjoyed this post, you may like this LIST of unconventional leading ladies.)


  1. LOVE Elvira! So glad to see her return. Hope it's syndicated here. I have always been drawn to Elvira, Morticia and Vampira, I have always owned such a dark side all my life... it's true :)
    I love the sexy threat that they portrayed and like you said, not just another "do-good wife" type.
    More power to the dark, big chested gals of the world :)

  2. I feel exactly the same way Taryn! I love the idea of a dark-side being something to be embraced and not something that a woman should be ashamed of. (Or a man for that matter.) Our dark side can be where healthy anger comes from, the instinct to protect those we love, the access to our "sensual" side, all good and great things that come with life!

  3. Elvira was really cool and kinda scary as a kid which makes her even that much cooler now. I think true femininity strikes out to use what God gave you and make the most of it.


Note: Only a member of this blog may post a comment.